Google provides high-quality and relevant advertising to the users. The highest ranking ads of a creative website appear in the top positions in Google search. Google shows three ads above the search results various top rated ads can be suitable for these three places also. Google rotate through all the ads which can be applied across every deserving ad until the last one is left. After seeing across all the ads it returns back and shows the top ranked ad at the top of the page. Rank of an Ad determines its place on the page. An ad's place on the Search Engine is based on the matched keyword written on the space. Cost-per-click, bid times its Quality Score. A quality score for an ad placement is based on its click through rate. It depends on the keyword to get the best performance and other relevant factors. This keyword placement will be done by the seo services provider who will help in website design. To appear in the top ranked ads in Google it is important to match the keywords for a quality score. It means that quality plays an even more important role in determining the ads that show above search results.